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Search Engine Optimization

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What is SEO?


Search Engine optimization, (SEO in short) refers to the different practices that Webmasters and producers of web content use in order to make their websites easier for search engines to find. It helps direct visitors, who have no idea your business exists, to your website. It also helps individuals in search of your website they do not have the exact URL.

When you run a search on the internet, search engines immediately sets out in search of web pages and content that are related to the keyword you enter. They browse through web content to looking for the most relevant information based on your keywords. The results of the findings are then listed for you starting from the most relevant content. These results can be several pages long. SEO helps your website appear on the first page, and amongst the first results.

Apart from helping your website get a high ranking among search engine results, SEO makes your web content visible and much easier to find for search engines. Most internet users only click through the highest ranked content amongst search results. This is why your website stands a better chance of gaining traffic when it is ranked high on the first page.

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How Does SEO Help Your Business?


Find New Clients

The whole idea behind effective SEO is to help internet users browsing the net to find your website when they are looking for information, service or products your can provide. It provides a way for your business to connect with people who have never heard about it before. It is therefore an effective way of increasing customer base.

Websites that appear on the first page of search engine results are usually considered more credible and genuine as compared to the ones that rank low. A high ranking among search results therefore directly translates to new customers and eventually growth of your business. A business that has a website grows faster than one without; the internet is a great tool for faster business growth. SEO is an effective way of enhancing this growth.

Effective Marketing

SEO is a marketing strategy that helps you target clients who are looking for your products or services online. Compared to other marketing strategies, seo is the cheapest and most effective since it helps your business connect to a more relevant audience and therefore attain visible results.

User-friendly Website

By implementing seo strategies like rearranging your web content to make your website more visible to search engines, your website eventually becomes faster and friendlier to internet users as well.

Beat competition

When your website ranks high amongst search results, it does not only become easier to find, but also makes a very significant impression in the minds of internet users. A high ranking increases brand awareness by exposing more of your web content. This gives you the upper hand against your competitors.

Websites that appear on the first page of search engine results are usually considered more credible and genuine as compared to the ones that rank low. Good SEO is the key to a successful online business.

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On Page SEO?


On Page SEO is a vital part of overall Search Engine Optimization (SEO). When deciding on the ranking of sites in the search results search engines consider a number of factors. These can be grouped into:

Off Page Factors – This is given the highest weighting and is about links from other sites. Factors considered include the number of links, the authority of the sites giving the link, the anchor text used in the link and the relevancy of the link. Effectively this is other sites telling the search engines that your site is relevant to the search term.

Other factors – This is things like how much traffic the site gets, the age of the domain and the speed of loading.

On Page Factors – The search engines “spider” a page to see what is about. If they think it is relevant to the search term then it may be displayed (depending on the other factors above). Therefore the answer to the question “What is On Page SEO?” is that it is the webmaster making sure that the search engines understand the terms to which the content is relevant.

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Although on page SEO is probably given the lowest weighting of the three groupings above in determining search engine rankings, that does not mean it is not important or can be ignored. If your on page SEO is poor and the search engines do not understand its relevancy it will be very difficult to get a good ranking however many backlinks you get.what is on page seo

On page SEO is totally under the control of the webmaster so there is no reason it cannot be done properly. However, a word of warning, because it is under your control you can be punished for doing anything that the search engines don’t approve of such as keyword stuffing or linking to disreputable sites.

On Page SEO basically means structuring the site in a search engine friendly way and providing a sitemap. Each page should be targeted towards a keyword such that the search engines are in no doubt that it is highly relevant to that keyword but without overdoing it. The text should still read well to your visitors.

It is quite possible to write in a way that human visitors will understand what a piece of content is about but the search engines won’t. You have to learn to write in a way which is search engine friendly. I have heard on page SEO described as writing for an adult audience in such a way that a 6 year old could at least grasp what it is about (but not necessarily understand it).

Writing in this way takes a bit of practice and you should really run through quite a detailed checklist each time to make sure your on page SEO is good.

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