Facebook Marketing Malaysia

Facebook Ads

Why Advertisements on Facebook and why NOT just an organic promotion:

Just like any other business, Facebook too, was founded to make money and they will continue to do so at every possible moves. In the past, there was a period when just creating any page on Facebook gets 10s of 1000s of likes. But as the competition has grown significantly with the number of business pages, Facebook has changed their algorithm in a way that it helps mostly the individual users and not business pages. Currently, posts in a business page reaches only about 1%-3% of its total number of fans. This has forced all the businesses to spend on Facebook ads to reach their target customer base. Nonetheless, still Facebook ads are very economical if you know how to use it.

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When you are ready to advertise, you may first find and select your potential customer base who will be easy to convert. Once you know about your potential customers, you will have already found 50% success in FB ads. The rest is on the creation of ads content.

Reaching the Target Customer Base Precisely:
You can target customers based on the following factors:

  • Interests
  • Locations
  • Gender
  • Age
  • Employer
  • Job Designation
  • Relationship Status
  • Your website visitors
  • Categories
  • Language
  • Relationship Status
  • Education
  • Recent Events

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